Fish Out of Water Design
This design agency wanted a unique way to offer a Holiday gift to its clients. The concept and copywriting for this pen and pencil set revolved around the idea that some people love pens (penthusiasts) and others love pencils (pencilists). The recipient had to choose their favourite tool and redraw Fishy.
These corporate brand guidelines were created to standardize the look and feel applied to FORREC's marketing. The project involved choosing a font package, defining the corporate colours and describing the FORREC personality.
The St. John Group
The St. John Group is a technology focused marketing communications agency. This marketing teaser was sent to customers along with a red rubber ball that called attention to the period in "St." John Group. It was used to attract new clients and generate buzz about the business.
Over a period of 18 months, a press strategy resulted in numerous wins for FORREC in the Canadian media. A press book was created to capture the clippings and make them more accessible to business teams marketing the company's services. Over 30 articles were included, many translated into Chinese and Spanish for overseas markets.