EVENT MARKETING

BlackBerry Achievement Awards - Opening Teaser

The 2013 BlackBerry Achievement Awards needed a visual distraction as people entered and waited for the awards ceremony to start. This copy was written to highlight the 15 entrants in an interesting way and was displayed as a looping trailer built in Flash.

 

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BlackBerry Developer Conference E-Blasts

A series of e-blasts are sent to BlackBerry customers and partners in the build up to BlackBerry DevCon, now rebranded as BlackBerry Jam. These marketing pieces focus on conference highlights and are driven by Calls to Action to entice registration.

 

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BlackBerry Developer Conference - Sponsor Prospectus

To attract business partners, BlackBerry embarks on a marketing campaign to attract interest and dollars. This copy was written for the Sponsor Prospectus.

 

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BlackBerry Live Conference Guide

WES, now known as BlackBerry Live, is an annual conference that attracts 5,000 attendees. This attendee guide was written to outline all aspects of the conference and help visitors navigate the event.

 

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