This private telecom wanted to promote its high-speed Internet service with advertising that gets noticed above the clutter of traditional telecom promotions. A compelling image drove the style of the copy. This direct mail piece was also used on Facebook and Twitter.
The launch of a new TV service demanded an out-of-the-box approach to marketing. This HTML direct mailer is built off the quirkiness of the image. Instead of highlighting features in a traditional marketing campaign, this approach focuses on anticipating the arrival of the new service and hours of well-deserved TV escapism ahead.