Better Food News
Sobeys supermarket partnered with Jamie Oliver to deliver a campaign around better food at the right price for customers. Copywriting was supplied to help create the Better Food News, a publication that promotes Sobeys products and food news to an educated clientele.
Loblaws Insider's Report
The Insider’s Report is an award-winning, irreverent retail publication that promotes the joys of food to in-store consumers. Copywriting, editing and managing editing was supplied to this publication over a period of five years.
Sam's Choice Label Copy
Sam’s Choice is sold in the US and is a sister product line to President’s Choice. This is an example of point-of-purchase label copy.
President's Choice Financial
President’s Choice Financial is an alternative banking solution available in Loblaws stores. This brochure was written to help launch the business.